Event Management Course Overview
Event Management is one of the most exciting and challenging careers that demands creative vision, a keen eye for detail, and utmost dedication. In general, it refers to the use of Project Management techniques to plan and administer events like parties, functions, weddings, seminars, festivals, games, political rallies, and more.
Students who enjoy the adrenaline rush that comes with the challenges and excitement of the project and love being in a creative process can go for an Event Management course and find various career opportunities after graduation. India, being a culturally-rich and festive country, has a great scope for the Event Management sector.
Many colleges across various states offer different types of Event Management courses like BBA in Event Management, MBA in Event Management, and Diploma in Event Management. IIFT Delhi, IGNOU, and YMCA Delhi are a few of the best colleges for Event Management courses in India.
Students from Science, Arts, or Commerce backgrounds can pursue an Event Management course right after Class 12th from a recognized board with a 50% aggregate. To get admission into most of the colleges offering UG and PG Event Management courses, one doesn’t require to clear an entrance exam. However, a few colleges require scores of the Common Admission Test (CAT), Management Aptitude Test (MAT), etc. for admission.
The average fee for an Event Management course ranges between INR 40,000 to INR 500,000. Event Management graduates can find opportunities to work as Event Organizers, Event Managers, Wedding Planners, Venue Managers, Site Coordinators, Social Media Managers, etc with an average salary package between INR 2,50,000 – 3,50,000 PA. Find more details about the Event Management course below.
Event Management Course Highlights
Take a quick glance at the Event Management course highlights for a better understanding:
Particulars | Details |
| Course Level | UG, PG, PGDM, Diploma |
| Duration | 1-3 Years |
| Examination Type | Semester System |
| Eligibility |
|
| Admission Process | Merit & Entrance Exam Based |
| Entrance Exams | CAT, MAT, NMAT for Advanced Studies |
| Course Fee |
|
| Syllabus | Advertising Management for Services, Advertising, PR & Event Management, Business Communication, Communication & Personality Development, Concept & Designing of Events, Event Management Planning, Event Risk Management, Human Resource Management, Management Process, Marketing & Brand Management, Qualitative Techniques |
| Average Starting Salary | Rs. 2-4 Lakhs Per Annum |
| Top Recruiting Companies | Wizcraft, Percept, Cineyug, Pegasus, George P Johnson, VMLY&R, DNA Entertainment Network, E-Factor, MKTG, Craftsman Solutions, Balmer Lawrie, Tafcon, Wow Events, Showtime, TCIL, 360 Degree Events |
| Top Job Profiles | Event Planner, Event Manager, Wedding Planner, Public Relations Officer, Business Development Executive, Exhibition Organizer, Stage Decorator, Logistics Manager |
Why Choose Event Management
In recent years, Event Management has grown exponentially and become one of the most thriving sectors, contributing significantly to the annual revenue generated in India. With every event, a professional explores and learns something new that helps him better understand the world around him. If you are a smart, outgoing person who is in search of something exciting and challenging that can help you innovate and expand your knowledge on a practical level, then Event Management is the right choice for you. Here are some more reasons why you should choose an Event Management course.
Great Knowledge and Transferable Skills
An Event Management course trains you to amass knowledge about various events and instills in you an array of skills to handle the planning and execution of these events. It also sets you up with transferable skills like budget handling, management, hustle culture, and many more which are crucial to a lot of other career paths and profitable in your daily lives as well. Event Management has the scope to set up the candidates with good annual packages and opens up an array of positions in various fields.
Immense Work Satisfaction
Conceptualizing, planning, and making an event come alive requires professionals to invest some inhumane hours doing back-breaking work. But seeing it conclude successfully is a profoundly satisfying experience that is worth remembering for a lifetime. Many Event Planners agree that there is great job satisfaction when you’re able to pull off a huge event.
Opportunities to Explore New Places
If traveling is your passion, then get ready to fulfill it with Event Management. Many events like destination weddings, award ceremonies, and corporate conferences happen at beautiful and exotic locations, and by being a part of them, you will get the opportunity to explore such places. Event Management indeed demands the utmost dedication but it also offers fun and fulfilling adventures.
Continuous Growth
The Event Management industry has seen remarkable growth in the last few years. From huge public events to small private parties and gatherings, people have started hiring Event Managers/Planners to make the occasion worth remembering. One can expect a high scope of growth after pursuing an Event Management course.
You’ll Have Great Scope for Collaboration
If you are an extrovert and enjoy meeting new people, then you can surely thrive in the Event Management field. It provides great opportunities for professionals to meet new people and cultivate relationships with them. Through collaborative events, you will get chances to interact and deal with top-class artists, musicians, photographers, politicians, actors, chefs, and more.
Evaluated Based on Your Skills
One doesn’t need to crack difficult entrance exams (except for a few advanced courses) to get admission into an Event Management course. A candidate is evaluated on the basis of his creativity, organizational skills, capacity to multitask, and patience. If you don’t want your talent to be constrained by the marks you achieve in an entrance test, Event Management is the right path for you.
Types of Event Management Courses
Event Management is one of the most popular courses among individuals who seek challenges, creativity, and thrill in their work. There is a wide range of Event Management courses available, depending on the level of education received prior to the course. From Undergraduate to Postgraduate and Diploma to Certificate, one has the option to get enrolled in any Event Management course of one’s choice. The tables below list all types of Event Management courses available in India.
Undergraduate Courses in Event Management
Right after passing Class 12th, students can get admission into various undergraduate Event Management courses available in India and abroad. The duration of a UG course is generally 3 years during which students learn Introduction To Event Management & PR, Event Management Planning, Event Production Process, Skill-based Subject, Communication Skills, and more. Here are the three most popular UG Event Management courses:
| Name of the Course | Duration |
| BBA in Event Management | 3 Years |
| BBA in Event Management and Public Relations | 3 Years |
| BA in Event Management | 3 Years |
Postgraduate Courses in Event Management
There are various postgraduate Event Management courses available for graduates in any discipline. Those who want to learn about Corporate Communications, Marketing Management-Events, Concept and Designing of Events, Production Management- Events, Event Logistics, etc., and gain basic managerial skills can apply for the following PG courses.
| Name of the Course | Duration |
| MBA in Event Management | 2 Years |
| MBA in Event Management and Public Relations | 2 Years |
| MA in PR and Event Management | 2 Years |
Diploma Courses in Event Management
A Diploma in Event Management can be pursued both at the graduate and postgraduate levels. Candidates who have passed higher & senior secondary level (10 + 2) with a minimum of 50% can apply for UG Diploma courses in Event Management. Graduates of any stream looking for a degree and eventually a career in Event Management can apply for PG Diploma courses. The minimum duration for Diploma in Event Management is one year. Take a look at the Diploma courses listed below.
| Name of the Course | Duration |
| PGDM in Event Management | 2 Years |
| PGP in Event Management and Public Relations | 1 Year |
| PG Diploma in Event Management | 1 Year |
| PG Diploma in Media, Marketing, and Event Management | 1 Year |
| Diploma in Event Management | 1 Year |
Certificate Courses in Event Management
Certificate programs in Event Management are available for undergraduate and graduate students as well as for current working professionals. In this program, students study best practices in organization, promotion, and risk management. It focuses on the practical and theoretical aspects of Event Management, including research, planning, design, evaluation, and coordination of various types of events.
| Name of the Course | Duration |
| Certificate in Event Management | 3 Months |
Event Management Course Syllabus
The syllabus for the Event Management course is dynamic and varies from college to universities and across different formats of the course. Although the subjects and structure of the course is different in various colleges and universities as decided by them, there are certain subjects that remain at the core of the course. Even though the subjects change with the level of the program and its various specializations, these few among them are at the heart of the course. These subjects help an event management student harbor the core skills required to excel in the field along with the intricacies of the field in theory.
English | Management Process | Organizational Behavior |
Accounting | Business Communication | Marketing Management |
Introduction to Event Management and PR | Event Management Planning | Event Production Process |
Event Cost Accounting and Finance Management | Event Marketing and Sponsorship | Communication Skills |
Special Events | Brand Management | Event team and Crew Management |
Event Hospitality, Law and Management | Concept and Designing of Events | Event Resource Management |
Event Risk Management | Budgeting and Costing of Events | Communication and Personality Development |
Types of Event Management to Specialize In
There are an array of events in the world and to match it there are various event management courses to
specialize in. Listed are some of the event specializations.
Corporate Events
Most events requested on behalf of a company fall under the category of “Corporate Events.” These events
may be specifically for a company’s employees or its customers or, they can be larger-scale affairs in which
multiple companies and their employees are in attendance. Business events can be both formal and informal,
depending on the nature and overall goal of the event. Some types of corporate events include:
- Team Building Events
- Conferences
- Recruitment Drives
- Product Launches
- Networking Events
Trade Shows/Expositions
These types of events are large-scale showcases of products, services, or art in a professional, visually
appealing setting. Trade shows and expositions can run for single or multiple days and often attract a
wide array of people. Most of these events have multiple company booths, interactive activities, and
product demonstration areas. These events aim to allow businesses or individuals to publicly promote
their products, ideas, and work to a large number of people in a concentrated amount of time.
Personal Events and Parties
All personal, and social events fall under this category. Most event managers who work on these types of
projects are hired by a specific individual who’s hosting the said event. Examples include:
- Birthday Parties
- Engagement Parties
- Themed Celebrations
- Baby showers
Award Ceremonies
Award ceremonies are not just the glamorous Hollywood affairs we all know.
There are many local and national award ceremonies throughout New
Zealand that require extensive event management. Examples include:
- National Music Awards
- National Film Awards
- Local and National Business Awards
Time management is a huge part of managing these events, as well as security
and guest discretion if celebrities are in attendance.
Festivals
Festivals are large-scale events that draw people nationwide and (sometimes) worldwide for their exciting,
creative atmospheres. Festivals can be single-day or multi-day extravaganzas, are often outdoor
events and require extensive management. Festivals can be for:
- Music
- Film
- Art
- Community celebrations
Festivals are generally run by an event management firm with multiple leading event managers,
due to their size.
Weddings
Wedding planning is a career in itself as this type of event is in demand all year round and requires
extensive client communication and collaboration. Event managers who focus on wedding planning
can work for wedding-planning firms or as sole traders. They help guide their clients every step of the
way when it comes to designing, planning, and executing their dream weddings.
Fundraising and Charity Events
Large-scale, social events that aim to raise money for whatever reason fall under this category.
Events such as charity events and silent auctions fall into this category. These events see to it that
all profits from ticket sales or sold auction items are donated to an organization of choice. Sometimes
event managers help organizers write the guest list for higher-profile events. Fundraising events for
organizations, schools, or individuals can also fall under this category; however, these tend to be
more informal in comparison to galas.
Event Management Eligibility Criteria
The eligibility criteria for Event Management courses depend on the course of choice.
Find below the criteria to get admission into Event Management graduate, postgraduate, diploma,
PG diploma, and certificate courses.
Graduate Degree Course
You can opt for an Event Management course after completion of your 12th standard for an
undergraduate degree.
- You can apply for BBA in Event Management and BA courses in event management once you
- have completed class 12.
- The requirement for admission as an undergraduate in BBA is that you have to pass your 12th
- standard exams with at least 50% marks. It is the minimum aggregate that can be different in
- different colleges.
- Admissions are done through the merit list prepared on the basis of class 12 board exam results.
- However, some universities may take a basic aptitude test as part of the selection process.
Postgraduate Degree Course
The postgraduate courses in Event Management are more like specialization courses and require
higher merit than the rest of the courses offered for event management.
- In order to apply for these courses, you must have scored at least 60% aggregate marks in graduation.
- There is no specific specialization required at the graduate level in order to apply for these courses.
- However, an experience in the industry can help you get better colleges as well as jobs.
- Admission is done on the basis of management entrance exams accepted by the institute in
- question i.e. CAT, MAH-CET, CMAT, SNAP, MAT, etc.
Certificate, Diploma, and PG Diploma Courses
There are several Certificate, Diploma, and PG Diploma courses in Event Management. The eligibility
to pursue any of them is listed below.
- Although the eligibility for a diploma in Event Management courses is capped at 45% to
- 50% marks in class 12, these courses tend to add value to your CV if you pursue them after
- completing graduation.
- You can apply for PG Diploma courses after pursuing graduation (any field) with a minimum
- of 50% marks, which is the minimum requirement but is subject to change depending on the college.
- Admission to PGDM and PGPM programs is done on the basis of exams like CAT, MAT, CMAT, etc.
Event Management Entrance Exams
Most of the Event Management colleges in India offer direct admission into BBA
in Event Management courses without entrance exams. Candidates who have completed 10+2
in any stream (Mathematics, Science, or Commerce) with at least 55% marks from a recognized
educational board can get enrolled in a BBA in Event Management course. However, some colleges
provide admission on the basis of scores in entrance exams like CUCET, DSAT, BUMAT, etc.
However, for postgraduate courses or advanced studies like MBA in Event Management, colleges
and universities conduct their admission based on the scores of exams like CAT, MAT, NMAT by
GMAC, etc.
CAT (Common Admission Test)
Common Admission Test is an entrance examination conducted online to grant admission into
IIMs and other prestigious business schools in the country. It is conducted annually by a
combined body of the IIMs.
MAT (Management Aptitude Test)
Management Aptitude Test is a national-level entrance examination conducted four times a
year by the All India Management Association (AIMA) for admission to MBA and Postgraduate
Diploma in Management (PGDM) in colleges and universities.
NMAT by GMAC (NMIMS Management Aptitude Test)
NMAT is a national-level entrance examination conducted for admission into MBA courses at
NMIMS and other top business schools in the country. GMAC (Graduate Management Aptitude
Council) is responsible for conducting the exam.
How to Get Admission into Event Management Courses
Admission in Event Management is done by the respective colleges offering the courses.
Admission in graduate degree or diploma is capped at 50% aggregate in 12th boards examination.
The admission will be done on merit basis. The students will have to fill the separate admission forms
for their desired colleges and enter the admission procedure.
For Postgraduate admission in an Event Management course, colleges may seek the scores of
entrances like MAT, CAT and NMAT along with a minimum of 60% aggregate in the
undergraduate course from any field. The admission process, much like undergraduate admission,
varies from college to college and students are required to fill the admission forms separately for
each college. For admission in IIMs, the procedure takes place through MAT.
Career Options & Job Prospects After Event Management
Event management is one of the newest fields of management and is gaining popularity.
Although the field is often considered a branch of the PR industry, it has been gaining the market
and creating a lot of job opportunities for aspirants. Candidates can also foray into
events management after pursuing Advertising, PR and Corporate Communication Courses.
There are various companies that hire professionals experienced in event management in
order to create large-scale as well as small-scale events. Be it the entertainment, marketing or
advertising industry, there are various jobs that candidates can apply for. Following are some of
the most popular companies that hire event managers.
- Wizcraft
- Percept
- Tafcon
- Cineyug
- Pegasus
- 70 EMG
- Encompass Events
- ProcamRunning
- Showtime Group
- Cox and Kings
The career prospects after event management are very limited due to the nature of the course.
The average starting salary of a fresher is between Rs. 2 to Rs. 3 lakh. Some aspirants
after gaining sufficient experience in the respective field can even start their own
event management company that can get you better returns. Listed below are popular job roles for
candidates with event management profile:
- Event Manager
- Marketing Manager
- Business Development Executive
- Event Accounts Manager
- Event Coordinator
- Wedding Planner
An Event Manager has various crucial roles to play as he/she is not only responsible for managing
the staff but is also in charge of event coordination activities for events such as birthday parties,
trade shows, weddings, sales meetings, business conferences and virtual events. Students can also
go for higher studies in the same field like a postgraduate diploma in event management.
Skills Required for Event Management
Event Management is a skill driven career and is based on the practicality of the field and not
much in the theoretical aspect. A successful event manager will have an array of skills that will
help in carrying out the day to day work required in event management. With social skills, an
event manager will also need good communication skills, leadership and decision making,
organizational and time management skills, and have a keen eye for effectiveness and details.
- Event management requires one to have constant interaction with stakeholders and clients,
- therefore, good communication skills come in handy.
- Moreover, leadership and decision-making skills are also essential in this field as managers
- will be required to guide their teams in order to fulfill their responsibilities carefully.
- One should also possess organizational and time management skills that are helpful in order
- to manage people, vendors, itinerary, etc.
- Another skill that comes in handy is enthusiasm for effectiveness. This plays a very important role
- in keeping the team motivated in order to produce the best results.
Event Managers are required to possess a plethora of skills on the social as well as business and
management scale. An amalgamation of all these skills will aid them in carrying out their work
effectively.
- People Skill: A successful event manager must have excellent people skills- they must be
- able to talk, sway and influence their clients for the benefit of both parties.
- Management skills: Management is an event manager’s best friend. Be it be time
- management, accounts, vendor or team management- event management is a game
- of juggling through all forms of management.
- Communication Skills: Successful event planning requires a lot of backend work and
- smooth functioning requires the best possible communication route there is.
- An event manager has to be on top of their communication game for an event to be successful.
- Financially knowledgeable: Knowing one’s way around finance can put them ahead of
- others' games easily. Having the knowledge of spending, saving, managing, and allocating can
- be the ace for an event manager.
- Well-Behavior: An event manager has to be smart about their behaviors and mannerisms.
- Knowing where to behave, and how to behave can be really helpful for an event manager.
- It also makes them approachable and paves the path for better and more meaningful relationships.
0 Comments